CHALLENGES TO ACHIEVE THE SUSTAINABLE DEVELOPMENT GOALS
The Sustainable Development Goals are the core of Creta Maris Beach Resort’s operation. These goals affect the resort’s strategy, distinguish it among the competition, ensure its reputation and, above all, lead Creta Maris to a continuous upgrading of its accommodation services.
The process of achieving Sustainable Development Goals poses challenges, as it is a shared responsibility of a large community rather than an individual obligation. The whole society is invited to participate in this process in order to bring about the right results. The United Nations recognizes the transformative power of the Sustainable Development Goals, because it is the main provider of economic resources and can help improve quality of life, while it states that all productive sectors and companies can contribute regardless of their size.
In order to achieve these Goals, Creta Maris monitors and records the needs of the environment and the local society where it operates. However, its participation in the United Nations’ global program is a challenge, as the concept of the environment loses its locality. One more challenge is to communicate the achievements and establish a dialogue between the interested members on sustainable development goals, as the rapid technological development has created a chaotic cluster of communication channels, the proper management of which is to be undertaken by each business.
Finally, the assumption of responsibility is an important challenge that should go beyond the limits of reporting and be part of the company's reputation management strategy.